Be Your Bank: Use Life Insurance Like the Rich Do

When you think about building wealth, life insurance might not be the first thing that comes to mind. But for the wealthy, it’s a secret weapon. They don’t just use life insurance as a safety net—they leverage it as a financial strategy. Here’s how you can do the same.

What Is the “Be Your Own Bank” Strategy?

High-net-worth individuals use whole life or indexed universal life insurance policies to build cash value over time. Instead of borrowing from traditional banks, they take loans against their own policies, allowing their money to grow tax-free while maintaining liquidity.

Benefits of This Strategy:

How to Get Started

  1. Choose a policy with strong cash value growth (Whole Life or Indexed Universal Life).
  2. Make consistent premium payments to build your cash reserves.
  3. When you need funds, borrow against your policy instead of using high-interest loans.
  4. Pay yourself back on your terms, with no penalties.

This is how the rich protect their wealth, grow their assets, and stay in control. Now, you can too.

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The information provided on this website is for general informational purposes only and does not constitute an offer, solicitation to buy, or personalized insurance advice. Please consult with a licensed insurance agent for advice specific to your circumstances. Any product illustrations, samples, or examples—including potential cash values, death benefits, or premium costs—are based on certain assumptions and are not guarantees of future benefits; actual policy performance may vary due to underwriting, market conditions, and other factors.* All life insurance products, including riders and cash value benefits, are subject to underwriting guidelines and approval, and eligibility, pricing, and terms will vary based on individual factors.† Product availability, including riders and additional benefits, may vary by state and is subject to change. Riders are optional enhancements with separate underwriting, terms, and additional costs. Cash values shown in policy illustrations are estimates based on current assumptions and are not guaranteed; future cash values depend on the performance of underlying investments and changes in policy terms. Death benefits and cash values are subject to the claims-paying ability of the issuer.
*See Product Illustrations & Assumptions for details.†See Underwriting & Eligibility Requirements for details.